Advanced Campaigns
Instructed by Doug May

Fall 2019
Great Outdogs is a dog food and treat brand that hand-crafts Adventure Ready Meals for on-the-go dogs. Their meal-replacement bars for dogs are perfect for adventure-loving pups, and are easy for owners to pack and feed to their faithful companions. For this branding campaign, I began with the concept of grand exploration. To achieve my vision I pulled inspiration from WPA illustrations, especially the National Park posters. I combined photography with my illustrated elements in this campaign to showcase real dogs on their adventures in conjunction with the "adventure fantasy" conveyed in the illustrations. The red bandana, found throughout the campaign, symbolizes the call of adventure and unity among adventure-loving dogs.

Stock photography courtesy of Jozef Fehér, @adventure.yuki, and Patrick Hendry.