Advanced Campaigns
Instructed by Douglas May
Fall 2019
Instructed by Douglas May
Fall 2019
The Butcher's Daughter is a vegetarian restaurant and plant-based charcuterie with locations in New York and California. Its plant-based dishes are good for health without compromising on lifestyle. Its a place to share and be compassionate. Because the restaurant is most frequented by women, I decided to take an elegant, feminine approach in updating its branding. One of the restaurants biggest draws are its seasonal juices. When I decided to redesign the juice bottle packaging, I opted for glass containers in order to keep in line with the restaurant's environmentally-friendly message.
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![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9fe4a1e6-5763-46ac-bf7d-b494e95069e9/6d038f90-bc76-4326-b9f7-ec9c5774a2a8_rw_1920.jpg?h=a123df49efb61d16d72aee0b3afcd84e)
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