Advanced Campaigns
Instructed by Douglas May

Fall 2019 
The Butcher's Daughter is a vegetarian restaurant and plant-based charcuterie with locations in New York and California. Its plant-based dishes are good for health without compromising on lifestyle. Its a place to share and be compassionate. Because the restaurant is most frequented by women, I decided to take an elegant, feminine approach in updating its branding. One of the restaurants biggest draws are its seasonal juices. When I decided to redesign the juice bottle packaging, I opted for glass containers in order to keep in line with the restaurant's environmentally-friendly message.