Guiding Houstonians back into the workforce.
2022–2024
Houston Back on Track is a Houston, TX-based job recovery initiative. They partner with employers, educators, and other regional community organizaitons and nonprofits to help Houstonians build long-term careers.
I helped to update their voice and refresh their brand, starting with their website. Easy-to-follow steps with actionable CTAs and multilingual support were key to help their audience find the information they needed to get their careers back on track. From there, the updated brand was pushed across print and digital ad campaigns, organic social, and email.
- Website Design
- Organic Social
- Digital & Print Ads
Creative Direction: Jason shipp & Keyan Kenney
Copywriting: December Linder
Production Artist: Casey Heim
Additional branding, design, and production credit to their respective parties.
